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Fashion Buying — Second Edition
Fashion Buying — Second Edition




170*242 mm


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Details for Fashion Buying — Second Edition

Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi–faceted job, which typically involves fashion forecasting, range–planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying.

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