>> Fashion >> Fashion Forecasting  

Fashion Forecasting
Fashion Forecasting




184*244 mm


You may also like

  • Chic Simple :Women’s Wardrobe

  • Metric Pattern Cutting For Menswear— Fourth Edition

  • Gothic Patterns (Free CD)

  • Colour Forecasting

  • Knit & Purl Stitches 250 to Knit

  • Arabian Geometric Patterns Gothic Patterns (Free CD)

  • How Fashion Works

  • The Fairchild Dictionary of Fashion

  • Fashion DesignIllustration: Women
Details for Fashion Forecasting

Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.

About Kathryn McKelvey

Other Books By Kathryn McKelvey

Follow Us