>> Fashion >> Fashion Forecasting  

Fashion Forecasting
Fashion Forecasting




184*244 mm


You may also like

  • KRJ’s Indian Ethnic Textile Designs

  • Colour Forecasting

  • Young Asian Fashion Designers

  • Fashion Buying — Second Edition

  • Essential Fashion Illustration Men

  • New Fashion Print Martin Dawber

  • Fashion Design Illustration: Children

  • Fashion Marketing— Second Edition

  • The Gospel According to Coco Chanel
Details for Fashion Forecasting

Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.

About Kathryn McKelvey

Other Books By Kathryn McKelvey

Follow Us