SMM Ausaja, began a stint in TV Software production, joining Plus Channel in Mumbai under Amit Khanna and Mahesh Bhatt as a trainee on India’s first English daily A Mouthful of Sky in 1996. He went on to produce several TV shows in the years to come. Concurrently, his columns on cinema continued in various journals viz. G-magazine, Movie, tehelka.com, Screen etc. His stint with TV software production continued in companies like Plus Channel, Integral Productions, HFCL Nine-Broadcasting and Gemini Studios where he executed various popular projects. He has also directed documentaries on Lata Mangeshkar, Amitabh Bachchan, Shahrukh Khan and Hema Malini which were telecast on prime-time television. His debut book Bollywood In Posters, released in 2009, was nominated at the prestigious Vodafone-Crossword Book Awards under the Best Non-Fiction and Best Popular Book categories. Ausaja is currently Vice President at Osians in Mumbai—India’s premier auction house for art and cinema, having the world’s largest cinema memorabilia archive.