Victor Ghoshe

Victor Ghoshe is an award-winning Indian author and international strategist whose work bridges literature, behavioural science, branding and social transformation. Ghoshe is best known for the Eric Roy historical adventure series—The Job Charnock Riddle and Tomb of God.Parallel to his literary career, Ghoshe is an internationally respected behavioural studies scholar and global strategist with over twenty-eight years of leadership in branding, communication, and social and behaviour change strategies. Trained at the BBC Academy, London, and Yale University, he has worked as senior adviser to BBC Media Action and creative head at DDB Mudra, shaping high-impact campaigns for global brands. His work in collaboration with governments and institutions including the Gates Foundation, UNDP and BBC has also influenced public policy and social transformation across South Asia and Sub-Saharan Africa.A sought-after thinker on human behaviour, systems change and future readiness, Ghoshe’s research papers on branding and behavioural design have been published in international journals, translated into multiple languages, and earned scholarships and recognition across continents